In the world largest annual exhibition „IWA & Outdoor Classic 2012“ which took place in Nürnberg (Germany), Yukon Advanced Optics Worldwide which is a world known manufacturer of optical products, introduced its new products in a new exhibition stand, which will represent the company at different exhibitions for the coming 2-4 years.
The space of the stand was not large (80 m²); however, the stand had to attractively, informatively and clearly present the most important products of the company, to establish Yukon and its supplementary products line “Pulsar” as innovative, dynamic and reliable brands.
An open stand design was chosen, which had a zone of stands for display of the products, visitors’ meeting place, meeting and negotiation locations as well as a private auxiliary room. It was decided that all the exposition had to take place in the backgrown of an impressive image making poster the size whereof is 5,25 x 15,5 meters. The main elements of the stand – simple forms functional stands for introduction of the optical producs. The stands have been made of an innovative Corian material with integrated information touch-screens which have attracted no less attention than the displayed products themselves.
Composition of the expostion stand has been harmoniously suplemented by derivative design products – reception piece of furniture and flyers’ stands.